It’s no secret that social media has become an essential tool to promote business online. The social media industry is taking the world of public relations world by storm and forcing many older successful firms to learn the basics of this new business tool. Some of the most popular social media website to use to promote businesses include Facebook, Twitter, Instagram, WordPress and tumblr. Even our New York commercial fashion photographers use it to promote our photography!
What is Tumblr exactly? It’s a micro-blogging website that allows users to upload images, text and video to personally designed page. Each user creates their special URL and blog name. Tumblr not only creates a free website of sorts for businesses, but it also provides tons of networking opportunities. Businesses can tag entries with appropriate hashtags that other users can search. It also helps with SEO, Google Search Engine Optimization for businesses. For example, if our NY commercial photographers posted an image from a photo shoot we would use that brand’s name as a hashtag so other users who follow that brand could see our photos. Also, Tumblr is a great place for submissions. To garner a larger audience, search for pages that host open submissions that correspond to your business. That way, if the host loves your photos, they will reblog them and share them with all their followers. Think of it as a way of the 21st Century’s word of mouth strategy.
We hope our Le Image Inc article for tips on using Tumblr to promote your business was helpful! Happy blogging everyone.