Le Image continues its fashion photography testing with Ford model, Johanna Grönholm. Shot in our beautiful Dumbo, Brooklyn photography studio, we continued our film photography aesthetic using a medium format and Polaroid camera. Our lovely model, Johanna, came all the way from Finland to work as a fashion model in New York City. The Nordic beauty has only been modeling three years but she has already walked the runway for prestigious fashion designers such as Giorgio Armani, Kenzo and Band of Outsiders. Although she loves all the designers she has walked for at all the various fashion weeks she has participated in, Johanna’s favorite designer is Samuji. Samuji hails from the same country as Johanna, Finland. She loves this designer for their simplistic approach to fashion, the clothing line consists of “…nice classic clothes with great cuts”. The budding supermodel also comes from a notable family with her father being Finnish world rally champion, Marcus “Bosse” Grönholm.
Johanna hopes to have a long and versatile career in modeling with both commercial and high fashion jobs. She explains, “…modeling is a nice job that lets you be creative and see the world at the same time”. Johanna looks up to model, Erin Wasson, who has walked the runway for Victoria’s Secret, starred in the movie, Abraham Lincoln: Vampire Hunter, and has been photographed for Vogue magazine. Versatility is definitely a skill most models need to have and Johanna seems to have it in spades as shown in our test shoot. She rocked our fashion shoot with her stylish bed-head and easy-going sensuality. We loved having the chance to shoot with her in our beautiful New York photo studio and we can’t wait to see what amazing direction her modeling career goes in next! Le Image wishes her the best and feels even more inspired to continue its work with fashion film photography.