Our video production team recently had the honor of partnering with a local creative agency to produce footage for Essie’s new gel couture nail polish commercial. Specializing in video production, our team of experts were excited to be part of this beauty campaign and are thrilled with the results of this dynamic video!
Founded by Essie Weingarten, the beauty brand has been a hit amongst celebrities and fashionista alike. Offering fun colors with whimsical names like “Ballet Slippers” (worn by her majesty Queen Elizabeth), 3D tints that pop and even a Neon Collection inspired by a popular art district in Miami, Florida, Essie has been crowned America’s nail salon expert since 1981.
Our team captured the product shots for the new patented nail polish bottles that feature a one of a kind swirl design and curve hugging brush that offer perfect color coverage. The two step gel like process gives girls (and fashion forward guys) up to 14 days of luxurious and skips the UV lamp needed for traditional gel nail polishes.
The new polish is offered in neutrals, pastels, brights and deep, making this gel polish the perfect choice for any occasion.
Our videography team used state of the art equipment to highlight the bottle’s unique shape. The product was placed on a turn table while our team filmed and utilized different lighting techniques to give the illusion of movement (goes great with the fluid movements of the satin fabrics also featured in the video). The cohesion of our product footage paired with the additional filming created a fun and flirty commercial that is being aired in the US and overseas.
Essie’s Gel Couture nail polish can be found in all major retailers like Target, Sephora and Macy’s and online at Ulta Beauty, Amazon and other sites. Be sure to pick up your set today!